Posted on June 10, 2012
Effective portrayal of emotion through design is accomplished through the use of line, color, texture, shape and composition. All art and design provoke emotion, even if the viewer is unaware. The emotional content may be subtly covert or intentionally obvious.
Geometric shapes arranged in a rectilinear fashion convey order and logic. Although repeating patterns may convey order, additional elements of composition and color will influence the mood of your work. If geometric elements are arranged in a spiral or crowded into a corner the emotion provoked may be claustrophobia or frustration. Shape and composition both add emotional elements to your design.Confused? Here â€˜s a little help .
Bold texture and strong color will demand the viewerâ€™s attention. The use of strong bold elements are appropriate to convey danger but also may be used to provide a whimsical and fun atmosphere. Consider the use of texture and color at an amusement park that will excite and create a happy mood.
Symmetry is restful and can be combined with neutral, soft color and smooth texture to provoke a calm and comfortable environment. Using the opposite of these particular design elements will necessarily cause the opposite emotional response. Every single element will influence the viewerâ€™s emotional response.